Color Palette
Navy is primary, green is the primary, blue and orange are secondary. Click any swatch to copy its hex code.
- — Bengal Navy Use it for backgrounds, headlines, and body text
- — Steel Blue Use when navy doesn't fit the need. e.g. for low-contrast backgrounds, secondary borders, etc.
- — Bengal Green Use it for accents, text outlines, CTAs, underlines, and highlights. Don't use as a large background.
- — Tiger Orange Use with the Beckham logo. Use it on contrasting backgrounds where green won't read clearly.
Typography
Anton shouts, Inter explains.
Inter carries is for everyday reading. e.g. announcements, letters, web copy, and forms. It stays legible at small sizes.
Logo Files
Three main logos.
Full Logo
Wordmark + tiger(Benny) mark. Use this whenever there's room for it or it fits the design.
Download PNG
Primary Logo
Tiger head(Benny) on its own. Most useful of the 3. Use for social media pfps, shirts, and anywhere the wordmark can't fit.
Download PNG
LB Monogram
Compact letterform mark. Use for favicons, watermarks, document footers, and small-scale placements.
Download PNG
Usage Rules
The mark stays recognizable when it's given padding and kept out of the way of low contrast or busy backgrounds.
Clear Space
Keep a minimum margin equal to the height of the tiger's ear (X) free on all sides. No text, edges, or other marks inside that zone.
Minimum Size
32px min(digital icon)
0.5in min(print icon)
150px min(full lockup)
Below these sizes the text and logo lose clarity. If space is tighter, switch to the LB monogram instead of shrinking the full mark. For large posters, sizing guidelines can be ignored as it will print large.
Backgrounds
✓ White
✓ Navy
✓ Light Gray
✕ Busy Photos
✕ On Green
Stick to solid white, navy, or light gray fields. Never place the mark over green becuase the tiger's own outline disappears.
Do / Don't
Do
Use the mark at its original proportions
Don't
Stretch or squash the mark
Do
Keep the original navy / green / blue coloring
Don't
Recolor the mark outside the palette
Do
Keep it upright and level
Don't
Rotate or tilt the mark